How to have the best Instagram gastronomic account?

How many times have you not encountered Instagram with a photo of a colossal hamburger that overflows melted cheese on slices of Iberian ham? Or a video where chocolate syrup is poured over red fruit ice cream and yogurt? Your mouth is watering, isn't it?

Lately, social networks, specifically Instagram, have been filled with accounts that are dedicated to uploading gastronomic content of this style, what we popularly call foodporn. Photographs of provocative food have led many through the air.

On February 18, the World Restaurant Awards were held in Paris. So much has been the influence of these culinary accounts, which opened the category “ best gastronomic an account of Instagram ”, a title that won the account with more than 250,000 followers of chef Alain Passard, @alain_passard.

In Chef Passard's account we can find hundreds of photographs of lush and seductive dishes, in addition to dozens of videos of the preparation or the serving, which is usually one of the most attractive features.

But enough to talk about other gastronomic accounts, let's talk about yours! And if you don't have yet, don’t worry if you want Instagram followers, likes, views, etc then buy Instagram followers cheap is the best way to fulfill your needs.

Tips to have the best Instagram gastronomic account

First of all, it is good to define if you will specialize your account in one type of food (as food Italian or muffins ), or if you think something in general. For practical purposes, let's assume you chose a dessert account. Then, pay attention to the following recommendations that will surely help you have the best gastronomic account and Instagram.

Define the account name

Depending on which audience your account is focused on, you should choose a name for it. We recommend you do it in English, as it greatly extends the reach. Remember that it must be something precise, easy to remember and that defines the content.

If you are thinking of using the term foodporn in the name, you must take into account the competition that it bears; Many accounts already have variants of that name. Let's use @ dessertgraphy.

Sources

Getting sources for the content is the most fun part: you can take pictures of free image banks or payments, that's your decision.   You can also do as the account administrator @HuevoFrito, the Spanish Cherenkov Ayuso, who gets content in different ways:

1. He pulls some of its content from other accounts of Instagram, by asking kindly creators and mentioning them in return (which, incidentally, benefits both).
2. He also goes to food stores, armed with his camera, to capture that precious moment in which the fried egg is spread on a slice of toast.
3. And, if you consider yourself good in the kitchen, you can create your own content at home and be more than a compiler.

Create attractive food

If the third option captivates you, well, pay attention. There is something that makes seeing the picture of a cinnamon roll we can feel the taste of cream cheese frosting in our mouth. That something is the presentation.

Once you have your dessert ready, let's put an apple strudel, look for a dish that contrasts, but do not steal prominence (light gray or simply white can serve). Then put a slice of strudel on the plate and spread a little cinnamon on it. You can almost smell it!

Now, the final step, get optimal lighting, a good camera and capture a close up of your dish. You can try different angles and see which one works best. But remember this: photographing food may need as much artistic vision and aesthetic criteria as photographing a model.

Make videos

There is something we all like more than watching food photographs : watching food videos! Uploading them to your gastronomy account will help you gain followers exponentially. Now, let's divide the gastronomy videos into two parts:

1. Video recipe. This type is more like a tutorial, it shows the preparation of a dish, step by step. If your gastronomic account is more focused on the instructive, this type of video is perfect for you. Many accounts usually upload content like this using the quick camera resource, since Instagram does not allow uploading videos longer than a minute.
2. Serve the dish. This type of video is the closest to the concept of foodporn. Have your camera focusing closely when you gently chop the biscuit of that chocolate volcano, already on the table and ready to be eaten. You can make use of the slow-motion so that the viewer has time to savor each the drop of syrup.

We have seen this resource a lot, but it is still effective. And it's very simple: it's just a shot (decorated, of course) of the dish being served. Usually taking a portion of the whole towards the plate, or once on the plate, being chopped subtly.

It is very important that you do not upload photos or videos of people eating or chewing, as this may be unpleasant for some. Remember that we try to reach as many users as possible.

Description

The description of the publications are very free and to your liking, but we recommend two types:

1. The descriptions that "narrate" the feeling generated by eating what is in the publication, for example: "this donut tastes better than the fruit of Eden," or "I feel like I just want to eat this for the rest of my life. "

This type of description is good and attractive, but it brings with it a problem: you are forcing the user to feel like the text says.

1. An expository description, we consider, is much more effective, since you release the user's senses. An example for your dessert account would be the following: “on a cookie base, rest a lemon jelly, garnished with whipped cream and on top of it, orange shell ”.

And voila, you already have a culinary account specializing in desserts! We hope that these tips have served you and motivated you to create the best gastronomy account on Instagram.